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Tune Into Social Media or Get Left Out of the Conversation

Tune Into Social Media or Get Left Out of the Conversation

Your company should be active on LinkedIn and Twitter and here’s why. Social media is here to stay and it’s a growing force in every industry as a way to connect with key audiences, including customers, prospective employees, investors, and your peers. In addition, with sites like YouTube and Twitter quickly overtaking Google as the top ways people search for information, you need to be found where people are searching.

Like bagpipes, you probably love social media or cringe at the thought. On the fence? Try a few Twitter hashtags that are relevant to your industry and you are likely to see a large community sharing ideas. And chances are there is a conversation happening right now on LinkedIn related to your product or service. If you are not there, you do not own the conversation.

Here are a few best practices if you are looking to get started or improve social media presence:

  • Plan or fall flat – Social media channels with infrequent or outdated posts project a stale, negative image of your business. Create a plan to sustain your social updates with content you create or simply borrow.
  • Focus on a few – LinkedIn and Twitter are essentials for most industries. Facebook, YouTube, and Instagram may be optional depending on what you offer. Google+ and Pinterest are debatable. Pick 2 or 3 channels and forget about the rest at first.
  • Keep it simple – Don’t let anyone convince you that you have to post social updates throughout the day. A good rule of thumb is to update your social channels a few times per week.
  • Consistency is key – Pick an update frequency and stick to it. Take advantage of social media tools to curate your content and schedule ahead of time to ensure a steady stream of updates.
  • Avoid your sales pitch – Companies that share useful or even entertaining content on their social channels get more followers and engagement than companies who only talk about their product or service.
  • Focus on followers – Simply posting updates and Tweets is a slow way to gain social followers. Follow the people you want to follow your company and your followers will grow faster.
  • Remember to smile – Social media is, well, social. Use a style and voice that fits your company culture but let followers see a human face instead of a corporate image.

Don’t’ have time for social media. Let Stratos handle all of the details for you. We’ll keep your social media active and interesting.


Ben Parker

Ben brings 20 years of marketing and public relations experience to Stratos and its clients. His journey spans startups, service providers, software, and high tech. Along the way, Ben has earned a reputation for defining strategies, creating pragmatic solutions and leading teams.

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